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References and Notes

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We used a times series analysis to account for possible changes in transplant technology and infrastructure, as well as the effects of continuing public education campaigns.
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An alternative advocated by the American Medical Association (30) is mandated choice, which imposes the cost of making an active decision on all. This practice is currently employed in the state of Virginia, but, consistent with the constructive preferences perspective, about 24% of the first million Virginians asked said they were undecided (31).
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This research has been supported by the Columbia University Center for Decision Science and the Columbia Business School Center for Excellence in E-Business. We thank L. Roels for providing the data on actual donation rates.

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Science
Volume 302 | Issue 5649
21 November 2003

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Published in print: 21 November 2003

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Eric J. Johnson*
The authors are at the Center for Decision Sciences, Columbia University, New York, NY 10027, USA.
Daniel Goldstein
The authors are at the Center for Decision Sciences, Columbia University, New York, NY 10027, USA.

Notes

*
To whom all correspondence should be addressed: E-mail: http://[email protected]/

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